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5 ways to boost your online sales during the pandemic

People are buying online now more than ever. With social distancing and other health protocols being strictly implemented due to COVID-19 pandemic, that only means one thing: your business needs to adapt and adjust.

For any growing business, this is an opportunity – even in the middle of a crisis – to maximize online channels to share your brand’s story and boost online sales. Strengthen your digital strategies and boost your presence online.

Ready to increase your sales? Make a list and check it twice using these tips and tricks!

1. Your online store must be mobile-friendly

Your customers — both existing and potential — are now shopping online more often than they do in physical shops. Play this to your advantage by launching a mobile-friendly e-commerce platform. Remember: a great mobile site is always easy to use and visually on-brand.

2. Your online shop must appeal to your consumers

Help your customers get into the right mindset by letting them experience your store from the comfort of their home. In this season, you can offer free delivery with a minimum required order or discounts. In this way, you can encourage them to choose your store from other online stores.

Related: 11 digital tools to help your business adapt to the new normal

3. Work on your online advertisements

A customer might be up late at night, thinking of what to purchase in these challenging times. Prioritize advertising essential products like masks, disinfectants, and food in this season. They’ll be on their phone, browsing online for ideas. You can reach out to them by advertising on platforms they use, like Facebook, Twitter, Instagram, and even Google. To connect with your customers, always be wherever they are.

4. Launch special promotions

Discounts and promos are always effective. You can host different types of promos, like a 50% discount, support local promo, or free shipping. Digital coupons and vouchers, which can be used in-store, can also encourage more sales.

5. Build a stronger social media presence

Social media is free, so use it to your advantage. Post creative and engaging content to interact with your customers and build a rapport with them. You can also launch giveaways to boost your social media presence. This way, you can broaden your reach online and increase potential sales.

Nowadays, people of all ages are considered digital shoppers. Gone are the days that you need to wait in long lines just to get your shopping fix. Now, you can purchase anything with just a click.

As an entrepreneur,  focus on your online presence and offer good deals for your customers.

Related: Business Registration Guide: How to register your online business

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